Social Media Marketing, Fact and Lies

Social Media Marketing seems to be the current buzz word for anyone wanting to increase their online presence and sales, but is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M companies are now springing up all over the location these days and they are telling anybody that will listen about how extremely crucial social media like Facebook twitter and YouTube are to your service but, for the average small to medium sized company, does marketing to social networks actually live up to all the hype? Social media marketing business are all too delighted to point out the positives of social media like how many people utilize Facebook or how many tweets were sent out last year and how numerous people enjoy YouTube videos etc. but are you getting the full photo? Being the research study nut that I am, I chose to take a good look into SMM in regard to selling to see if it in fact worked, who did it work for and if it did why did Social Media Marketing work for them?

As a web designer I was constantly (and now significantly) confronted with several social networking challenges when possible clients would say that having a site sounds excellent but they had a Facebook business page and had actually been told by different sources (the ever present yet anonymous "they") that social networks were the thing to do, however after discussing their needs it ended up being quite clear that those prospective clients didn't really understand why they needed social media networks or SMM to generate online sales, They just desired it. For medium and small sized service I always suggested developing a quality site over any type of social media network, why? Well it's simple truly due to the fact that social media is Social Media, and social Networks are Social Networks they are not business media and service networks (that would be more like LinkedIn). I understand that sounds simple but it's true and the statistics back it up. The reality is that social media marketing fails to inform you that Facebook is a social network not an online search engine and regardless of the number of Facebook users and Google users being around the very same, people do not use Facebook in the same way that they utilize an online search engine like Google (which has around half the search engine market), Yahoo and Bing to look for business or products. They utilize it to keep in touch with family and friends or for news and entertainment. In a current research study done by the IBM Institute for Business Value around 55% of all social media users mentioned that they do not engage with brands over social media at all and just around 23% actually actively use social media to engage with brand names. Now out of all individuals who do utilize social media and who do communicate with brand names whether purposefully or not, the majority (66%) state they need to feel a company is interacting honestly before they will connect.

How do you use social media marketing? And is it even worth doing?

Well initially of all I would say that having a well enhanced site is still going to bring you far more service that social media in a lot of cases particularly if you are a small to medium sized regional service due to the fact that far more individuals are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you do not have Social Media Agency a site you're missing out on out on all of that prospective service. Regardless of all the (not so excellent) statistics I still believe it is still a great idea for service to utilize social media simply not in the same method that a lot of SMM professionals are today, Why? Is it in a Social Media Marketing company's finest interest to talk social networks up?

One of the greatest problems business face with social networks and SMM is perception. The primary reason most individuals provide for engaging with brands or business on social media is to receive discounts, yet the brand names and business themselves believe the primary reason people communicate with them on social media is to find out about new products. A lot of companies believe social media will increase advocacy, but just 38 % of consumers agree.

If they desire to see some sort of outcome from it, companies need to discover more ingenious methods to link with social media. There were some great efforts displayed in the IBM research study of business that had actually gotten some sort of a manage on how to utilize social media to their benefit, remembering that when asked exactly what they do when they connect with services or brand names by means of social media, consumers list "getting discount rates or vouchers" and "buying services and products" as the top two activities, respectively an U.S ice cream business called Cold Stone Creamery provided discount rates on their items on their Facebook page. Additionally there is a terrific program launched by Best Purchases in the USA called Twelpforce where workers can respond to customer's questions via Twitter. With both Cold Stone Creamery and Twelpforce the advantage is clearly in the favour of the terrific trick & the potential consumer to social media marketing is to offer without trying to sell (or appearing like your selling) regrettably most social media marketing is focused the wrong way.

Building a concrete purchaser to customer relationship by means of social media is hard and probably the most benefit to company' using social media to improve their sites Google rankings. But business' need to comprehend that you can't just setup a Facebook organisation page and wish for the best. SMM requires effort and potential clients need to see value in exactly what you have to offer by means of your social media efforts give them something worth their social interaction and time and then you might improve results.

Now just as a footnote Facebook shares have actually dropped to under $20 per share, that's half their original price ... and the claims are flying


As a web developer I was constantly (and now significantly) faced with several social networking obstacles when prospective clients would state that having a site sounds good however they had a Facebook service page and had been informed by different sources (the ever present yet anonymous "they") that social networks were the thing to do, however after discussing their needs it became rather clear that those potential customers didn't actually understand why they required social networks or SMM to generate online sales, They simply wanted it. Well it's simple truly because social media is Social Media, and social Networks are Social Networks they are not organisation media and service networks (that would be more like LinkedIn). In a recent research study done by the IBM Institute for Business Worth around 55% of all social media users stated that they do not engage with brand names over social media at all and only around 23% in fact purposefully utilize social media to interact with brand names. Well first of all I would state that having a well optimized site is still going to bring you far more business that social media in a lot of cases especially if you are a little to medium sized local business since far more people are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you do not have a website you're missing out on out on all of that potential organisation. The primary factor a lot of people provide for interacting with brand names or business on social media is to get discounts, yet the brand names and business themselves believe the main factor people connect with them on social media is to learn about brand-new products.

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